Gaya APA

McCARTHY, E. Jerome, PERREAULT, William D. (1991). Essentials of marketing, 5th ed (5th ed). Boston: Irwin.

Gaya Chicago

McCARTHY, E. Jerome, PERREAULT, William D. Essentials of marketing, 5th ed. 5th ed Boston: Irwin, 1991. Monograf.

Gaya MLA

McCARTHY, E. Jerome, PERREAULT, William D. Essentials of marketing, 5th ed. 5th ed Boston: Irwin, 1991. Monograf.

Gaya Turabian

McCARTHY, E. Jerome, PERREAULT, William D. Essentials of marketing, 5th ed. 5th ed Boston: Irwin, 1991. Monograf.